Carter Pearce
Vetted Provider
Available April 22nd
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Welcome to the future of groceries.

Global warming, plastic, exploitation, animal cruelty, broken supply chains, life-threatening diseases; you name it, your grocery basket has it. Not to mention the tedious experience of running out of essentials, endless debating what to eat, while ending up with the same terrible groceries anyways. This needs to stop. Starting in Amsterdam, we going to change groceries for good. Blending smart, interactive technology with science and amazing new products to help you enjoy a healthy and sustainable life. Fun, easy and meaningful.

Sign up to our waiting list for early access and exclusive perks!
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Recommend

We help you to transition to a new world of groceries.
Skip the products, plan the meals.
Feel better with a superior assortment.
Stop planning! Delivered under 2 hours.

Explore

A world full of goodness for you to fall in love with!
Get inspired by chefs and communities.
Enjoy the magic of a good food culture.
Level up your taste buds as premium.

Automate

Predictive algorithms will become your best friends.
Never run out of essentials again!
Unique circular packaging for easy living.
Smart delivery prevent stupid errand runs.

Our Goodness Index

We’ve developed a unique tool to make sure that all the groceries that we sell are good for you, the planet, and the future. Making it transparent and effortless for you to live the life that you want to live.

CO2 Emissions
Drastically reducing the carbon footprint of groceries.
Plastic
Ridding the world of virgin and single use plastic.
Waste
Diminishing food waste in the supply chain.
Equality
Putting a halt to exploitation and slavery.
Nature
Nourishing our beautiful planet and her soil.
Healthy
No more added crap, GMO's and chemicals.

Try our goodness with our pre-launch celebratory welcome bundles.

Get used to the good life without the bad sides.

Sign up to our waiting list for early access, unique events and exclusive perks!

Thank you! We will notify you once we've launched.
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